fresh produce >> marketing

WE'RE focused on market needs, not our market share. Unlike some competitors, we first find the best market for the fruit, then source the best fruit for that market.

This is in contrast to the common practice of trying to find a market for the fruit that is already sitting in a pack house somewhere in the world.

We believe that this approach has helped Halls grow and sustain our relationships with an enviable network of suppliers and retailers around South Africa and across the globe.

Our logistics operations co-ordinate the supply of fruit from various pack houses and match this supply to national retail outlets. Furthermore, we coordinate avocado, litchi and pecan exports according to HL Hall International's marketing needs. We are responsible for the transfer of fresh produce from the production area to market, while our technical
support to growers ensures best quality fruit and compliance with the different
market and food safety specifications locally and around the world.

Halls' innovative technology allowed us to be first to market with guaranteed ripe
and ready avocados. Our fruit ripeness testing and sorting systems were developed
jointly with Imperial College, London and are now applied commercially world-wide.

State-of-the-art ripening rooms at Halls ensure that our avocados are ripe and
ready by the time they reach the supermarket shelves. The consumer is thus
assured of top quality fruit that is immediately ready for the dining table, all
year round.