Farming remains a core component of Halls' strategy
Halls has a dedicated procurement team to ensure 365-day supply
Halls' packhouse and warehousing operations follow strict protocols
Halls was first to market with Ripe & Ready product into the UK
All transportation requirements are meticulously coordinated
Halls' international marketing and sales teams are ideally located
Halls is active across the complete fresh produce value chain: from farming our own fruit and sourcing world-class produce from our global grower partners; to packing; transporting; shipping and marketing quality sub-tropical fruit to local and international retailers as well as other distributors.
Although Halls is a vertically integrated fresh produce business our "soul remains in the soil" as we retain a firm foundation in farming. In South Africa alone we are responsible for over 7, 000ha of owned and leased agricultural land with 1, 800ha of irrigated orchards under management.
Our principle product, avocado, is sourced from our own farms as well as from other key grower partners globally to offer a year-round supply. Our annual sales of avocado exceed 5 million cartons. We also offer the Halls "Ripe" range to meet the consumer demand for ready to eat formats.